The Benefits of contracting me.

My USPs.

Beat the cost crunch!

When you have to cut down on catalog pages or frequency, because of the high costs of paper and postage, you don't have to gut your catalog and profit base.

I know how to connect with your audience (no matter who they are) on their level. I don't talk up to them, I don't talk down to them. I talk directly to them.

I write compelling copy, in fewer words, to give you greater sales for each item.

That means you can have more products per page. -- and use fewer pages in your catalog.

I also know how to marry copy and image to make a solid, dynamic product presentation for each item.

With me you get:

* A writer who's committed to your success.

* An AWAI-trained professional catalog writer who gives you the most dynamic and persuasive copy you've ever had. It's copy that connects with your readers, makes the catalog shopping experience come alive -- and turns browsers into "Buyers."

* A writer who knows which words sell -- and which words don't; -- a writer who knows -- and applies -- secrets of persuasive catalog writing that most catalog writers are not aware of.

* A writer who always works within your schedule and budget -- and always gives you copy that's on time, on target -- and on the money.

* A writer who can follow your current style sheet -- or develop a new style based on your latest customer demographic or 'experiential' profile. Either way, the copy will push more of your readers "Buy buttons".

* A writer who is always there for you. I'm not a moonlighter, or a writer between jobs looking for greener pastures. I'll be here for you today, tomorrow, next week, next month, next year, next decade.

* A writer who's flexible, easy to work with-- and ready to turn your catalog browsers into "Buyers."

Give me a call today. My copy will push more of your readers "Buy buttons" -- and make sales come alive for you!

Kind regards,

~Bob Whitworth
The Catalog Pro